Katrina Kaif has added a new 24-hour coloured eye makeup collection to her beauty brand Kay Beauty by Katrina for a “glamorous and exotic” eye look, the actress announced via social media on Friday.

“Eyes are the window to your soul, so why not dress them up in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own ‘Eyedentitie’. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer,” Katrina said in a statement.

Wearing a white bandeau dress with a bow knot, the 39-year-old actress showed off her new range of vegan kajals and eyebrow makeup products, sporting the striking blue and green shades on her eyes.

A microblading pen and a brow tattoo liner are also part of the new range that is centred around the idea of the brand being gender inclusive and available for all skin types.

Class actors Moses Koul, Madhyama Segal, Naina Bhan and Ayesha Kanga were also part of the launch. The young actors from the popular Netflix show shared a fun video on Instagram, showing off their makeup looks with the new range of kajals from Kay Beauty by Katrina.

While Ayesha and Madhyama went for striking eye looks, Naina and Moses stood out in their bold graphic eye makeup in the video.

According to Indian beauty and e-commerce website Nykaa, the new range of matte kajals are enriched with chamomile and ceramides that reduce inflammation and prevent dryness and irritation of the eyes. The microblading brow pen is infused with vitamin E, which protects and restores moisture, while the brow tattoo liner has vitamin B5 that promotes hair and skin health.

Kay Beauty by Katrina was co-founded by the actress in 2019 and earned Katrina a feature on the cover of Forbes India W-Power 2022 alongside entrepreneurs Anju Shrivastava, Nikhat Zareen, Ritu Arora, and Sakshi Chopra.