Bollywood celebrities Katrina Kaif, Akshay Kumar, Sunny Leone and Neha Kakkar have joined WhatsApp Channels to share latest updates about upcoming projects and life with fans over the new Meta initiative that allows followers to receive texts, images and videos from their favourite stars.

Launched on September 13, Channels is a one-way communicative tool which lets admins share pictures, videos, texts, stickers and polls to which followers can only react with emojis.

Katrina Kaif, one of the first Bollywood celebrities to start a WhatsApp channel, has garnered over 13 million followers already. The 40-year-old actress took to the platform on September 16 and posted an introductory video.

The Ek Tha Tiger actress’ channel will give fans and followers a glimpse into what goes behind the making of her films and projects as well as her day-to-day life. “So stay tuned and take a peek behind the lens where the magic never ends,” she said in the clip.

Katrina posted a selfie of herself wearing a white knitted jacket and a cream-coloured camisole on Friday after crossing 10 million followers.

Akshay Kumar described his channel as “a world filled with movies, fitness, masti and more”. The 56-year-old actor created his channel on September 13 and has garnered over 7 million followers. Akshay shares updates from his professional as well as personal life on the platform, with a focus on his fitness routine which includes aqua workout and hydrotherapy.

Sunny Leone, who created her channel on September 13, has over 4 million followers. The 42-year-old actress has been actively sharing updates from her photoshoots and promotions.

Sunny shared a picture of herself in a turquoise palazzo coupled with a blazer and silver jewellery on Sunday.

Bollywood singer Neha Kakkar also joined the community on September 13 and has gained over a million followers. The 35-year-old has been participating in polls, posting teasers of her upcoming songs and glimpses of her Dubai trip.

The singer shared a video with her pet dog on Monday which has garnered over 5,000 likes.