Academy Award-winning actress Gwyneth Paltrow will feature in the new line-up of Guest Sharks — popular personalities who will listen to business pitches from aspiring entrepreneurs — in the upcoming Season 14 of Shark Tank.

Paltrow is noted for her role in movies like Emma (1996), Shakespeare In Love (1998) and The Talented Mr. Ripley (1999) as well as her role as Pepper Pots in the Marvel Cinematic Universe. Beyond her career as an actress, Paltrow is also an entrepreneur. In 2008, she founded her lifestyle and wellness brand Goop. She went on to become the CEO of the company in 2016.

Goop’s product line includes skincare products and fragrances. The company has its own retail stores and has expanded to have a health summit, a show on Netflix as well as a whole line-up of books covering topics from wellness to relationships.

Besides Paltrow, there is a long list of guest investors or Sharks who will feature on the show. DoorDash co-founder and CEO, Tony Xu, has also been confirmed to debut on the show as a guest in Season 14.

Some guest investors from previous seasons will also be returning this season. Emma Grede, CEO and co-founder of Good American, founding partner of SKIMS, and co-founder of Safely; Peter Jones, Dragon on BBC show Dragon’s Den; Daniel Lubetzky, founder of KIND and co-founder of SOMOS Foods; and Kendra Scott, founder, executive chairwoman and chief creative officer, Kendra Scott, LLC are confirmed for their return appearance.

These guests will be joining the show’s long-standing Sharks Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary.

The reality show has twenty-two Emmy nominations, four consecutive Emmy wins, and nine consecutive Critic Choice Awards.

Season 14 of Shark Tank will premiere on September 24 at 9pm on Voot Select and Colors Infinity.