Deepika Padukone has launched her long-awaited skincare line 82°E, a brand that is “Born in India, for the world”, the actress wrote in an Instagram post on Thursday

The unique name of the skincare line comes from the idea of the East meeting the West. “Pronounced eighty-two east, our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world,” Deepika wrote.

The brand promises skincare that is clinically tested, clean, cruelty-free and vegan. “The range of skincare products have been rigorously sourced, carefully crafted and clinically tested so you can build simple, joyful and effective everyday rituals to care for the health of your skin,” Deepika, who is a co-founder of the brand, further wrote on Instagram.

The launch came a day after a cryptic video that the actress shared on Wednesday evening with “It's time to look East” written on top.

82°E’s skincare debut includes cleanser, toner, moisturiser, eye cream and SPF, all of which will be available to shop online starting mid-November.