The thin line between reality and the virtual world blurs for Ananya Panday’s Nella Awasthi after an app takes over her life in the trailer of Vikramaditya Motwane's upcoming cyber thriller CTRL.
Dropped by Netflix on Wednesday, the two-minute-three-second-long trailer opens with Nella downloading an app called CTRL, which is designed to take charge of one’s life and happiness. After initial euphoria, things turn sour when she finds her boyfriend, Joe Mascarenhas (Vihaan Samat), cheating on her. An enraged Nella asks the CTRL app to remove Joe from her devices, resulting in his disappearance from not only her photos but also from reality.
This is the second time Ananya and Vihaan have collaborated on a project after they came together for Prime Video series Call Me Bae earlier this year.
Produced by Nikhil Dwivedi under the banners of Saffron and Andolan Films, CTRL is slated to hit Netflix on October 4. Its screenplay has been developed by Motwane, Avinash Sampath and Sumukhi Suresh.
“I am very excited that CTRL is premiering on Netflix because it is going to make it into truly a global platform with such a wide reach of 190 countries,” said Dwivedi, talking about the film’s upcoming premiere on Netflix.
“CTRL is a cutting-edge thriller that will make you rethink your dependency on technology,” reads the official synopsis of the film on Tudum, Netflix’s companion site.
“My character Nella is like any of us. She’s caught up in a world dominated by technology and social media. CTRL explores how we navigate the fine line between our online presence and who we are in real life,” said Ananya to Netflix, talking about her character in the upcoming film.
Elaborating on how Netflix has helped them to reach the global audience, Motwane said they wanted to create an immersive experience with the movie. He also talked about the film’s screenplay and narrative. “CTRL is told in what we call the screen life format, which is telling a story in an almost voyeuristic way using the tech that we use literally every single day,” he added.