A video of Bhool Bhulaiyaa 3 stars Madhuri Dixit, Kartik Aaryan and Vidya Balan singing Ami Je Tomar 3.0 has gone viral on social media, grabbing the attention of fans soon after the song was officially launched on Friday.

“Rooh Baba & Manjulikas in a parallel universe,” wrote Kartik, sharing the clip on Instagram on Saturday.

The video shows the trio singing the soulful track, originally sung by Shreya Ghoshal.

The reel was filmed during the song’s launch event in Mumbai on Friday. Several other videos from the event have been shared by various fan pages and news outlets on social media.

One of the trending videos captures Vidya and Madhuri setting the dance floor ablaze at the iconic Royal Opera House.

Dropped by record label T-Series on Friday, the Ami Je Tomar 3.0 music video offers a glimpse of Vidya and Madhuri’s electrifying dance battle in the upcoming horror-comedy.

Directed by Anees Bazmee, Bhool Bhulaiyaa 3 will see Kartik return as Rooh Baba, while Vidya reprises her role as Manjulika. A teaser released by the makers last month hinted at a face-off between the two.

Also starring Triptii Dimri as Kartik’s romantic interest, Bhool Bhulaiyaa 3 is slated to hit screens on November 1 on the occasion of Diwali. The film will clash at the box-office with Ajay Devgn’s Singham Again, the fifth film in Rohit Shetty’s cinematic cop universe. The ensemble cast of Singham Again includes Kareena Kapoor Khan, Akshay Kumar, Ranveer Singh, Deepika Padukone, Tiger Shroff, Arjun Kapoor and Jackie Shroff.

The first Bhool Bhulaiyaa film, released in 2007, focused on Avni Chaturvedi (Vidya), a woman grappling with dissociative identity disorder. The movie also starred Akshay Kumar, Shiney Ahuja, Ameesha Patel and Paresh Rawal in key roles. Bhool Bhulaiyaa 2, featuring Kiara Advani and Tabu alongside Kartik, revolved around a vengeful spirit seeking retribution.