Srijit Mukherji’s black-and-white film X=Prem — starring Arjun Chakrabarty, Madhurima Basak, Anindya Sengupta and Shruti Das — dealt with the complexities of human emotions and selflessness of love. Now, the song Bhalobashar morshum, which has topped many charts, has been brought to life in vibrant colours with Sunlight’s Colorlock technology.

“This song already held top positions on various charts, but now it emerges with a rich spectrum of colours, shedding its monochromatic cloak, urging us to seize the limitless opportunities that colour can bring,” said Arjun.

“Through Sunlight’s expert craftsmanship, this iconic track from SVF has been rejuvenated, inviting everyone to embark on a vibrant journey of love and emotion. Bhalobashar morshum’s magic is now revealed in a kaleidoscope of colours, offering us a fresh outlook on its enchanting beauty and its visual narrative. This extraordinary rendition echoes the message of facing each day with an unyielding spirit of vibrancy and vitality,” said Shruti.

“Through adept artistry, this iconic track has been revitalised, inviting all to embark on a vivid journey of romance and emotion. This metamorphosis signifies more than a mere transition from black-and-white to colour; it signifies a profound change in our perception of life itself. This exceptional rendition deeply resonates with the message of embracing each day with an unwavering spirit of vibrancy and vitality,” said Anindya.

Meanwhile, 10 houses will be transformed into Sunlight Baris, showcasing the brand’s iconic colours of yellow, red, green, blue, and pink. Furthermore, Sunlight will collaborate with the city’s oldest Dhobi Ghat to create a unique experience for the people. Clothes washed with Sunlight will be delivered to every household in specially designed laundry bags, providing a convenient laundry experience for the residents.