SVF Music, in association with The Rajbari Bawali, has collaborated for a special music video --- Charpashe Aalo Hok: Pujo Song of Unity, to celebrate the festival of Durga Puja. The release of new Bengali songs on the occasion of the grandest festival for Bengalis is an age-old tradition, replete with nostalgia. SVF Music and The Rajbari Bawali’s project celebrates that very heritage. Slated to be shot on September 25 on The Rajbari Bawali premises, the music video will be directed by Parambrata Chattopadhyay and will feature 100 musicians from across the state. Poet Srijato Bandyopadhyay will put words to the spirit and music director Indraadip Das Gupta, the tune to the joy. The message will be one of celebration, casting aside whatever darkness shrouds our minds and hearts and embracing the vibrancy that is Durga Puja.

(l-r) Parambrata Chattopadhyay, Kaushiki Chakraborty

“I’m elated to unveil this song as it is a heartfelt tribute to the indomitable spirit, unity, and festivity that envelops this season. For the last two years, SVF Music has been on a mission to reinvigorate the Bengali independent music space. This Pujo, we’ve raised the bar. Thanks to Indraadip’s magical composition and the visionary guidance of Parambrata, we’ve been able to bring this exceptional piece to life at the breathtaking location of Rajbari Bawali. I couldn’t be prouder of what we’ve achieved,” said Mahendra Soni, co-founder and director of SVF Entertainment.

Father-daughter duo Ajoy Chakrabarty and Kaushiki Chakraborty are a part of the initiative. As are a host of gennext artistes. Some of the talents who are a part of the project are Somlata Acharyya Chowdhury, Timir Biswas, Debayan Banerjee, Amrita Singh, Aheeri and Anandi Chatterjee, Antara and Ankita Nandy, Kaushik Chakraborty of Bangla band Prithibi, Joy Sarkar, Parthasarathi of Ekalabya band, Nirmalya Humtoo Dey and John Paul. Focusing on inclusivity, the video will also celebrate with differently-abled artistes. Durga Puja, after all, is about breaking down barriers.

The Rajbari Bawali, the boutique heritage property which tells a charming story of the bygone era of Bengal in its architecture, service and decor, will match the mood to perfection.

(l-r) Ajoy Chakrabarty, Indraadip Das Gupta

“When SVF started talking to us about this spectacular project, it was the coming together of a dream. A 100 musicians! I thought in delight. Charpashe Aalo is about bringing people together. The best of the best will feature to create not just amazing music but an amazing visual experience. No better stage, no better acoustics for this fabulous dream than The Rajbari Bawali,” said Ajay Rawla, owner, The Rajbari Bawali.

The unveiling of this music video will take place on SVF Music’s YouTube channel. You will be able to enjoy the song on Hungama, Wynk, JioSaavn, Spotify, Amazon Music, Apple Music, Resso, Swadhin BD, TikTok BD, Facebook and Instagram too.