The new show Sunrise Bhojonbilashi, directed by Arijit Seth, marks Hoichoi's debut in non-fiction. Sunrise Bhojonbilashi offers an immersive journey through West Bengal’s diverse culinary landscape, seamlessly blending food and travel into an eye-soothing experience. Hosted by RJ-actor Somak, an avid foodie, the series traverses Bolpur, Purulia, Murshidabad, Bankura, and Calcutta.

Each episode features a celebrity guest who joins Somak in exploring the history, culture, and flavours that define each region's cuisine. A standout feature of the show is Kumropotash, a quirky mobile food truck inspired by Sukumar Ray’s iconic character. Positioned at locations like Victoria Memorial, Panchkote Raj Fort, Susunia Hills and others, this food truck serves as the culinary epicentre of each episode, anchoring the show’s travel component.

Each 15-minute episode offers a combination of cooking sessions with local chefs, intriguing cultural insights, and captivating stories. Celebrity guests such as Saurav Das, Ushasi Ray, Ankita Chatterjee, Durnibar Saha, and Anirban Chakrabarti add a new dimension to the experience, ensuring that each episode is entertaining and informative.

“As a foodie, hosting Sunrise Bhojonbilashi has been an absolute joy. Exploring Bengal’s rich culinary heritage, with its unique flavours and stories, is an experience that has deepened my love for our food culture," says Somak. "With Sunrise Bhojonbilashi, we aim to blend the joy of travel with the rich diversity of Bengali cuisine. Each episode is a celebration of tradition, culture, and flavours that will resonate with both food lovers and cultural enthusiasts alike," says director Arijit Seth.