In a heartwarming ode to friendship and the unifying spirit of Puja, SVF Brands has teamed up with Raymond for a festive campaign, which beautifully encapsulates the bonds that Puja strengthens, and showcases how the festival serves as a beacon of togetherness in an increasingly fast-paced world. A soulful soundtrack by Anupam Roy, curated by SVF Music, adds an extra layer of charm. As a delightful bonus, one gets a glimpse of Anupam Roy enjoying moments with his own tribe, reminding us that Puja is about finding joy in the smallest moments with the people who matter most.
At the heart of this campaign are four friends, Priyanka Sarkar, Ranojoy Bishnu, Ushasi Ray, and Gourab Chatterjee navigating the festival’s hustle and bustle. While one of the friends is stuck in the chaos of life and unable to make it home for Puja, the other three make a plan to bring him back. From purchasing new clothes to making grand plans, and sending him selfies, they don’t give up. And just as their long-lost friend (played by Gourab Chatterjee) finally arrives to surprise them, there’s a little twist — he’s dressed in formals, clearly missing the Puja memo! But no worries, Priyanka, always one step ahead, has already picked out the perfect traditional attire for him.
“Puja has always been about togetherness and shared happiness. With Pujo pujo gondho, I wanted to capture the essence of those small moments that bring us closer to the ones we love, especially during such a festive time. This song is a celebration of the bonds that Puja strengthens, and I hope it resonates with everyone. A special thanks to SVF Music for letting me have a song made on this thought and SVF Brands for making it part of such a meaningful campaign,” said Anupam Roy.
It’s not just about working, but about the shared memories, the feeling of belonging, and that unspoken connection between friends and family. The campaign brings a fresh, modern take on these traditional values, seamlessly blending nostalgia with the joys of today. This collaboration weaves the nostalgia of Puja with a contemporary touch, showing that even amidst life’s uncertainties, there’s always a way to get together. The soulful tunes by Anupam Roy, curated through a special collaboration with SVF Music, are a heartfelt celebration of the little moments that make Puja truly magical.
