White walls. Chequered floors. The cutest ever spa. Overall, feel-good. That’s the vibe of Heads Up For Tails — The Pet Store & Spa that has just opened at Ballygunge. It comes from the stable of the omnichannel pet-care retailer Heads Up For Tails and this is their flagship store in the city. Pet parents can choose from 65+ brands and 5,000+ SKUs, while your little darling enjoys their massages, baths, eyes and ears cleaning, and other services. Rashi Narang, founder, Heads Up For Tails, tells The Telegraph what to expect, how it all started and why she has no pet peeve when it comes to pet parents.

We are so excited that Heads Up For Tails is finally in Calcutta! How has the response been so far?

The response has been so heart-warming! Our spa has been booked to capacity and the love we are seeing for our treats, toys and anti-tick and flea solutions like the shampoo, powder, spray and wet wipes has been tremendous. We are also getting a lot of queries for rainwear for dogs, which we will bring to the stores very soon. We have seen our range of cat products move faster than any other city.

What are the USPs of your Calcutta outlet?

What we consider to be a huge differentiator as compared to other pet stores is our expert staff. We have pet parents who are extremely well-educated in the science of pet care. They are not there to sell, rather counsel pet parents across various needs. If you walk into our centre, you won’t be greeted by a salesperson, you will be met by an animal lover, a pet parent who is there to listen and address your needs. Each of our experience centres is designed to facilitate a calming, joyful and fun journey for the pets and pet parents.

The spa and grooming is also a definite USP — our groomers are trained to understand pet body language and are extremely gentle with pets. The store has a lot of natural light, pet-friendly sections and a minimalist product display.

Eco-friendly Cat Litter by HUFT and The Quintessential Collection