This Dhanteras, Senco Gold & Diamonds, one of India’s largest jewellery retail chains has announced exciting offers to bring a smile to its customers during this festive season. The festival is marked by people buying gold and gold ornaments to appease the goddess of wealth in a bid to have her shower luck, prosperity, abundance and auspiciousness on her disciple.

Senco’s latest offer allows the customers to avail exciting discounts on making charges on the entire jewellery range in Gold, Diamond, Platinum, Silver and Gossip. The offer also showcases the exquisite quality of craftsmanship that Senco Gold & Diamonds’ karigars possess.

Suvankar Sen, CEO, Senco Gold and Diamonds said, “This year's jewellery buying trend has been about living life large. After two years of mental anxiety and challenges, customers want to spend and invest in jewellery for happiness and asset building. We have seen larger pieces of necklaces in gold or diamonds and statement pieces of bangles, earrings, and rings getting sold. Sales are expected to get back to pre-Covid levels, with an increase of 15-20 percent from last year. There are new collections, designs in gold, diamond, platinum for customers to choose from and exciting offers on purchase of gold and diamond jewellery. Kiara Advani, our new brand ambassador, has launched a new design range.”

Senco Gold & Diamonds had recently roped in Bollywood diva Kiara Advani and launched a new brand campaign to celebrate the spirit of Dhanteras. Kiara, being the fresh face of the brand is seen showcasing intricately designed exquisite jewellery.

The jewellery brand has also announced a new campaign with Sourav Ganguly to flag off its men’s platinum jewellery collection - Men of Platinum. The collection marks a key milestone to celebrate the ongoing association between Senco Gold & Diamonds and Platinum Guild International. Ace Cricketer & ex-Indian Captain Sourav Ganguly would be the face of the campaign, donning statement platinum pieces from the collection as he talks about the choices he made at key decisive moments, those that marked his Moments of Truth and marks the man he is today.

The company has also launched Dhanteras offers which will be available across Senco Gold & Diamonds’ showrooms.

What’s your gain on purchases:

• Save Rs 225 per gram ( Rs 100 off + Rs 125 worth of silver per gram ) on Gold Jewellery

• Get free gold and upto 75% off on making charges of Diamond Jewellery

• 25% discount on Making Charges of Platinum Jewellery

• 15% discount on Making Charges/MRP of Silver and Gossip items