Skincare is make-up

The pandemic has changed how we look at beauty products. According to a Covid-19 survey by GlobalData in December 2020, 30% of shoppers in the UK said they had bought less make-up or had stopped buying it since the outbreak of the pandemic. For many, skincare had replaced make-up. As a result, “natural beauty” or “casual” looks were in.

Marketers have taken note. Heavy make-up, statement colours, dramatic contouring are on their way out; low-maintenance looks and easy-to-do make-up is in. Moreover, skincare is the new make-up.

Brands all over the world are saying that make-up should double as skincare. And therefore has to be natural or skin-friendly in a way like never before. This is being called the “hybrid” approach, which is accentuating the skincare aspect of a product while still selling it as make-up.

Pomegranate glow

While pomegranate juice rejuvenates your skin naturally, a number of companies are working hard double make-up as skincare

You don’t have to make a smoothie with greens all the time. Or a banana. Just have pomegranate juice. Pomegranates are rich in everything that you need: vitamins, minerals, fibres, antioxidants, anti-carcinogenic and anti-ageing properties. The fruit lowers blood pressure, prevents arthritis, has anti-ageing properties and rejuvenates your skin.

The oil from the seeds strengthens the epidermis, the outer layer of skin, which reduces or delays wrinkles.

Just drink a glass of pomegranate juice every day.