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regular-article-logo Monday, 23 December 2024

Designer Bhumika Sharma presents Zoya

Her latest festive collection that celebrates gen-z in an inimitable style

The Telegraph Published 02.11.21, 06:03 AM

A homage to traditional embroideries, Zoya exemplifies drama and glamour in the ultra-modern way. Today it is the millennial bride and the Gen-Z woman who drives the sensibilities behind how Indian couture is styled. It has changed dramatically over the years — women want a fresh take on Indian couture. Much like the women of this generation, Zoya adds in a new perspective with respect to traditional weaves and patterns with a contemporary touch.

Bhumika Sharma couture has always had a feel for the pulse of new-age shoppers — their requirements become inspiration for new collections. The latest collection of modern silhouettes is where traditional embroideries meet contemporary design. Each silhouette tells a different story; it defines understated glamour in the most authentic way. The patterns are intricately embroidered over evergreen shades to enhance the sheer finesse of craftsmanship.

Designer Bhumika Sharma said: “I feel unstated glamour is a power statement. I believe minimalism is graceful and my collection is all about intricate traditional embroideries crafted into contemporary and cutting-edge design for Gen-Z brides and bridesmaids.”

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