Rihanna: Declared as the wealthiest female musician in the world, Rihanna has a Midas touch. From innumerable awards and accolades, to turning towards beauty and skincare products, Rihanna has rocked both the worlds. Fenty beauty, her line of cosmetics launched in 2017, includes everything from foundations, highlighters, lipsticks and blush. The Diamonds hitmaker has also entered the skincare kingdom with her line of Fenty Skin products, which has garnered raving reviews too!
Interesting fact: Fenty is a part of Riri’s full name — Robyn Rihanna Fenty.
On Wednesday, Hollywood star Jennifer Aniston launched her beauty brand LolaVie.
Jennifer Aniston. Instagram
“This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you. So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals. Our very first product releases today, but there’s so much more to come. In the meantime... Enjoy!!” she posted on her Instagram account. She has dropped a range of haircare products that would be followed by more.
Kylie Jenner. Instagram
Kylie Jenner: If you are a make-up hoarder and you don’t know Kylie Cosmetics, you are getting something wrong. What started as a lip-kit-only business in 2015, turned into a cosmetics empire, thanks to her fans who went cray over her collection, so much so that it got sold out in a jiffy.
She recently launched the much-awaited 24K collection on her birthday (August 10).
Jessica Alba. Instagram
Jessica Alba: The actress is the founder of Honest Beauty, a brand that deals with beauty, cosmetic and personal care, with a wide range of products that highlights and focuses #CleanConsciousCulture.
Kim Kardashian. Instagram
Kim Kardashian: After the success of her sister Kylie Jenner’s cosmetics line, Kim K dived into the cosmetics business and founded KKW Beauty in 2017. From contour kits to her love for nude lips, Kim opened up a collection that could make her fans snatch her make-up looks!
Selena Gomez. Instagram
Selena Gomez: Breaking down unrealistic standards of perfection is Selena Gomez’s Rare Beauty. The beauty brand that focuses on embracing inner beauty dropped last year on September 3. Rare Beauty connected with Sel’s fans as they applauded the Wolves singer’s message that came with a teaser that said, “I’ve stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embracing our uniqueness. You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”
Voluminous mascaras, brow kits, eyeshadows, primers, lip cremes to creme blush, Rare Beauty has a strong emotion behind the business.
Katrina Kaif. Instagram
Katrina Kaif: You might love Katrina’s nude look and dewy make-up but the actress launched Kay Beauty, her line of colour cosmetics — lip liners, stick shadows, blush, eyeliners and more in 2019.
The range is mostly affordable and their crayon lipsticks and shadows are super handy with multi utility.
Priyanka Chopra Jonas. Instagram
Priyanka Chopra Jonas: Ever wondered and gushed over Priyanka Chopra’s luscious locks? You could get a step closer to the secret behind her mane, by checking out Anomaly Haircare founded by the actress.
The range includes different kinds of shampoo, conditioner, mask, which are vegan, cruelty-free and clean. The packaging is not flashy but simple as a conscious decision to make the range pocket friendly.
Victoria Beckham. Instagram
Victoria Beckham: Known for her impeccable classy style, the former Posh Spice member and David Beckham’s wife has a beauty brand named Victoria Beckham Beauty that is known for its amazing eyeshadow palettes and great skincare products.
Jennifer Lopez. Instagram
Jennifer Lopez: “Beauty has no expiration date” reads the Instagram bio of JLO BEAUTY by Jennifer Lopez. Her line is focussed on skincare with products like eye creams, masks, serums, liquid shimmers to sheet masks.
Lady Gaga. Instagram
Lady Gaga: When you think of make-up you cannot miss Lady Gaga’s eclectic looks on the red carpet with elaborate make-up. So it only made sense when the singer launched Haus Laboratories — a “cruelty-free, vegan cosmetics” brand, in 2019. Did you know, Mama Monster had even launched a range of stickers that would give those perf cat eyes like here?!
Deepika Padukone. Instagram
Coming soon
Deepika Padukone: Wednesday has been quite abuzz in the beauty and skincare industry. Jennifer Aniston’s launch of LolaVie was followed by actress Deepika Padukone announcing the launch of a lifestyle brand, with beauty and skincare being the first two categories that would hit the market sometime in 2022 and honestly, we can’t wait!
