Vicks, the globally recognised cough-and-cold brand, launched the third edition of its #TouchOfCare campaign series on the eve of National Doctors’ Day 2021.

The third edition was a tribute to the medical fraternity by showing the impact of care through the real-life story of the late Dr Dnyaneshwar Bhosale.

Streamed over WebEx, the guests of the digital event were Bolly actors R. Madhavan and Shraddha Kapoor. The past year had been challenging for many and it was the medical community that gave us hope, by selflessly caring for us and our loved ones.

A short film was also screened at the virtual event, which took viewers on the inspiring journey of Dr Bhosale’s selfless acts of care, as he left no stone unturned to ensure many less fortunate children received life-saving medical attention during the pandemic. One can see the film at https://rb.gy/uk8dzm.

Gone too soon, Dr Bhosale left behind his wife, kids and his dreams of building his own paediatric hospital. The film is a reminder that like Dr Bhosale, hundreds of doctors lost their lives during the pandemic, leaving their families and dreams behind.

In addition to sharing Dr Bhosale’s inspiring story, Vicks also pledged to support his widow Dr Priyanka Dnyaneshwar Bhosale to help build a paediatric hospital in memory of her husband’s extraordinary acts of care. Committed to making a meaningful difference and step up as a #ForceForGood, Vicks continues to support India’s fight against Covid-19 through P&G’s Suraksha initiative. Under this initiative, P&G recently contributed towards one million vaccination doses for five lakh citizens in partnership with state governments and local authorities.

Dr Priyanka Dnyaneshwar Bhosale said: “It was difficult to see my husband take his last breath and my prayer then was that somehow he would receive the healing hand of care just like the one he selflessly extended to many children. I thank Vicks for bringing to light my husband’s extraordinary work and inspiring story and joining me to keep his dream of building a children’s hospital in Latur alive, so his memory and touch of care live on forever.”

Shraddha Kapoor said: “A silent touch of care speaks a million words and our doctors have been an example of the powerful, life-saving impact it can have on many lives. Thank you to our medical warriors across India and to your families. You have been our strength and hope during this tumultuous time. This National Doctors’ Day, I stand with Vicks and pledge to keep the #TouchOfCare acts of our doctors alive so that their care lives on.”

R. Madhavan said: “Being a witness to the Vicks #TouchOfCare campaign has filled my heart with gratitude towards our doctors and healthcare workers and their extraordinary acts of care during this time and always. It is time for us to keep their #TouchOfCare alive.”