Odisha’s independent OTT platform AAO NXT has launched AAO NXT Bangla for creating content in the Bengali language. The platform aims to focus on positioning itself as an eastern India-based content platform.

After its remarkable success with their handpicked Odia Originals like Anthony, Four and Ardh Satya, AAO NXT now plans to work with content creators and investors from West Bengal to develop local and hyperlocal content with a global value.

“Bengali is one of the highly demanding languages in which viewers want their content to be. Hence we have come up with the strategy to use the Bengali language and utilise talented content creators of Bengal to make our platform a top-rated and most-watched one in eastern India,” said Kaushik Das, founder and CEO of AAO NXT.

“Regional OTT platforms are becoming increasingly important due to the growing demand for regional content. In recent years, Bengali content has seen significant demand, and to fulfil that need, we decided to make Bengali content a major part of our platform,” said Ram Pattnaik, co-founder and CFO of A moment from Anthony AAO NXT.