Megha Rao is a successful Indian-American fashion designer and founder of holiCHIC, a well-known e-commerce fashion firm. The brand is known for producing the highest-quality South Asian fusion fashion ensembles. Megha's Indian heritage, as well as her contemporary Western lifestyle, have influenced the way she designs the clothing for her brand.

Entrepreneur Megha Rao developed an interest in South Asian fashion while spending her summers in Mumbai. Megha would go fabric shopping with her grandmother. She started began creating distinctive ensembles for herself by combining things from her western clothing with treasures given to her by her grandma. The concept of holiCHIC arose from this - a fusion of Eastern and Western wardrobes that might elegantly depict the modern Southern Asian woman.

To make a fusion brand all by herself wasn't a cakewalk. Every journey has its challenges, and Megha faced some too. But there was passion inside her that didn't let her give up at all. Rao worked hard every day and came up with exquisite designs that would instantly appeal to women. In no time, holiChic became a big name and many people's favourite.

holiChic has featured in several big publications like People, Forbes, Popsugar and several others. With her determination, efforts, talent and confidence, fashion designer-entrepreneur Megha Rao made South Asian fashion mainstream with her fashion label. She says, "My label represents a thoughtful movement of designing garments for quality, versatility and longevity. It allows customers to shop in a more meaningful, sustainable way, building a wardrobe with timeless staples they can wear season after season."

When asked about the success of her brand, Rao shares, "To me, success implies the creation of a community. holiCHIC is more than just a company that makes and sells things. I want my products to have meaning for those who wear them."