Home is where the heart is. Truer words have not been spoken. Made with love, care and warmth, those who live in it can go miles to ensure its safety and security. But special care is needed by homeowners when it comes to maintaining the aesthetics of their homes, thanks to the frequent climate fluctuations. The biggest cause of worry is dust. India has high dust pollution that impacts the aesthetics of your house over time. The unwanted particles sit on your walls, making them look dull and old in no time. Painting after painting, and you keep encountering the same problem! During rainy months, it’s even worse. Dust accumulated on the surface, along with moisture in the air, becomes a breeding ground for algae growth. Another frustrating and painful experience, especially when homeowners try to put money and the best of their efforts into maintaining their exteriors. So, what’s the solution?
Asian Paints has you covered. But how? The answer is “Home Lamination.” You can watch it for yourself in the recent Asian Paints commercial conceptualized by prominent director Abhinay Deo, starring one of India’s most-loved actors, Ranbir Kapoor, who plays an intriguing dual role to work his spell on your heart!
As a flamboyant magician and a superstar contractor, the avatars of Ranbir fight it out to showcase what Laminates the walls the best.
Watch the mystery unfold yourself!
Spectacular, isn’t it? And didn’t we say Apex Ultima Protek is everything you need for your house? Amit Syngle, MD and CEO, Asian Paints Ltd., explains, “The simple insight has always been that people laminate their most precious things for longevity and homes are the most precious possessions. When you use Asian Paints Ultima Protek, you don’t just paint; you laminate your homes against different weather forces. ‘Lamination’ as a communication has been associated via different avatars of Ranbir over the years. It has created a behavioral shift where consumers have started asking for lamination wala paint. This ad intends to further strengthen the association of Lamination and Asian Paints Ultima Protek leaving a smile on the viewer’s face.”
Asian Paints Ultima Protek is a superior exterior paint that will keep your walls looking vibrant and bid farewell to dampness, algae, cracks, colour fading, and fungus despite severe weather conditions - rain, dust or harsh sun! This is how:
This advanced exterior paint equipped with Lamination Guard comes with a first-of-a-kind ten years’ performance warranty for the topcoat.
Yes, you got it right. Literally, all your house problems are now covered for the long term. Toh phir plastic sheet ko jaane do aur baarish, dhoop, dhool ko aane do! Click here to know more.
Disclaimer: The article has been produced on behalf of Asian Paints by the ABP Digital brand studio team.
