Walmart has invited Indian exporters to sell their products on their e-commerce portal in the US.
The world’s largest retailer on Thursday said it would invite select exporters to apply to join Walmart Marketplace that serves more than 120 million US shoppers each month.
It said this would further expand its engagement with Indian exporters.
“India is already one of Walmart’s top sourcing markets, and the company has set an ambitious goal of exporting $10 billion from India each year by 2027.”
Selected sellers will be able to access Walmart Fulfillment Services — they can use the company’s warehousing and delivery infrastructure in the US along with web tools to streamline operations and manage promotions .
“Building on our long history of partnership with Indian exporters, Walmart is now offering Indian businesses the opportunity to further their export dreams as Marketplace sellers, said Michelle Mi, a vice-president at Walmart.
“They will be able to leverage our global supply chain infrastructure and receive support to help them reach millions of daily US customers .”
Rajneesh Kumar, Flipkart chief corporate affairs officer said “the opportunity to easily access global consumers can be transformative for Indian sellers.
Walmart holds a majority stake in Flipkart. Outstanding ‘Make in India’ brands can expand their global networks, learn export best practices and diversify their product categories in concert with Walmart as they take on the world”.
Support team
A dedicated cross border trade team has been set up in India to help sellers.
The team will support the exporters to comply with international rules and Walmart sourcing standards. Exporters will get help to develop new products and enhance their capabilities in packaging, marketing and supply chain management .
Indian firms such as Delphi Leather India, Mahi Exports, Touchstone Gems & Jewellery and Welspun are already selling on Walmart Marketplace.
“The Marketplace opportunity extends Walmart’s efforts to support small sellers in India through its business. At the grassroots level, Walmart and Flipkart are helping Micro, Small, and Medium Enterprises (MSMEs) with export ambitions to participate in the global supply chain via the Walmart Vriddhi supplier development program,” the statement added.
