Vodafone Idea CEO Ravinder Takkar has reached out to consumers reaffirming the telcos’ commitment to continue providing “superior services and best-in-class propositions”.

Thanking users for their continued support as the company approaches the first anniversary of the Vi branding, Takkar noted that Vi came with a promise of a better tomorrow, bringing the best in technology, services and solutions for the Digital Indian and Digital Bharat.

The company will continue to deliver on this promise to keep users ahead, Takkar said in the mailer to consumers.

“Looking ahead, we reinforce our commitment to continue providing you with superior services and best-in-class propositions,” he said.

Takkar, however, did not make any mention of the issues being faced by VIL.

He said that the past year saw the effects of an unprecedented global pandemic and tested the resilience of the human spirit. “The year also saw the birth of the youngest telecom brand in the country — Vi — which in a short span of less than a year has become a brand you love,” he said.

The CEO’s note assumes significance in the backdrop of Vodafone Idea’s desperate struggle to stay afloat. Billionaire Kumar Mangalam Birla recently stepped down as chairman of VIL, within weeks of offering to hand over Aditya Birla Group’s stake in the debt-laden telco to the government, in a bid to avert a crisis for the company.