For over 40 years, Utkarsh India Limited has been a pillar of the Indian infrastructure and PVC industry. The company's commitment to excellence has established a legacy of quality, reliability, and innovation that significantly contributes to India's growth and development.

Utkarsh's products are integral to the nation's infrastructure, from the steel structures securing roads and power transmission lines to the durable pipes supplying water to homes and industries. The company's diverse range, including galvanised steel structures, High Mast, Poles, Crash Barriers, steel pipes, and PVC pipes, has solidified Utkarsh's position as one of the most trusted brands in the sector.

In 2023, Utkarsh India Ltd. launched a high-impact brand campaign that captured public attention. The campaign successfully communicated Utkarsh's dedication to quality and innovation, elevating it to one of the most sought-after brands in the market.

At the forefront of this marketing triumph is Kunal Gurnani, who joined as the brand head of Utkarsh India Ltd. in 2023. Gurnani's strategic vision and innovative approach have been crucial in reshaping the company's brand identity and propelling its growth. His expertise was particularly evident in the recent 'PIPES KA ALL ROUNDER' campaign, which featured cricketer Hardik Pandya.

Gurnani's strategy for the campaign was twofold. "We had two important tasks: one was to find a strong, simple message that brings alive our product attributes and that can be easily appreciated by the mass; the second was to connect the ethos of the product with that of the celebrity seamlessly," he explained. The campaign effectively showcased Utkarsh's commitment to delivering high-quality products that perform flawlessly, while the collaboration with Pandya boosted the brand's visibility and reinforced its core values of strength, reliability, and excellence.

The partnership with Hardik Pandya as brand ambassador proved to be a strategic success, contributing significantly to the company's growth. However, Gurnani sees this as just the beginning, stating, "This is just the beginning of multilevel omnichannel breakthrough initiatives."

Looking ahead, Gurnani has ambitious plans for Utkarsh's future. These include exploring new avenues for brand engagement, expanding market reach, and leveraging new technologies to maintain Utkarsh's position at the forefront of innovation.

As Utkarsh India Limited continues to grow and innovate, its commitment to excellence remains steadfast. The company's legacy of quality, reliability, and innovation demonstrates its dedication to building a stronger, more resilient India. With visionary leaders like Kunal Gurnani at the helm, Utkarsh is well-positioned to continue its journey of success, playing a vital role in shaping the nation's future.