Tata Sons Private Limited (Tata Sons), the principal holding company of the over $110-billion Tata group, on Thursday held its annual general meeting where the conglomerate’s emerging digital strategy was one of the key themes that was discussed.

The meeting comes at a time most of the group companies are feeling the heat of the Covid-19 pandemic. Close to 66 per cent of Tata Sons is held by Tata Trusts. While Tata Sons officials did not comment on what transpired at the meeting, it is understood that the group’s emerging digital strategy was one of the key issues that was discussed.

The group is set to launch a ‘super app’ that reportedly combines various services and products offered (by its firms) under a single umbrella which includes consumer durables, food and grocery and financial services, among others.

The key objective of this major digital effort is to offer products and services of all its consumer facing business apart from other online services on a single platform. In doing so, the conglomerate will take on Reliance Industries and Amazon Inc. The platform may be launched in December or early next year.

The group has the fashion shopping app Tata Cliq and StarQuik, on which customers in Mumbai, Pune and Bangalore can order groceries. Croma is its online electronics platform. Since the outbreak of the pandemic, e-commerce sites have reported a spike in customer orders.

Earlier this month, N. Chandrasekaran, chairman of Tata Sons, had said that while every pandemic presents a big opportunity of change for the better, Covid-19 can be a catalyst towards the adoption of digital technologies in segments like health and education.