Tata Passenger Electric Mobility Ltd (TPEM) has tied up with Shell India Markets Private Limited (SIMPL) to establish public charging stations across the country. The two companies have signed a non-binding MoU.
The collaboration is expected to leverage Shell's strong fuel station network and TPEM's insights from over 1.4 lakh Tata electric vehicles (EVs) on Indian roads to set up chargers at locations frequently visited by Tata EV owners.
TPEM is the market leader of EVs in India and it commands a market share of 71 per cent in electric passenger vehicles with four products in its portfolio.
The agreement with SIMPL aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country, TPEM Said.
The two companies are also exploring introducing convenient payment systems and loyalty programmes, which they feel will add significant value to TPEM’s customers.
The company said Shell EV recharge locations provide reliable and ultra-fast charging, and these spots offer convenient retail, including fresh food and beverage options.
All these factors are forecast to help enhance the overall customer experience and provide added value and convenience.
``As a part of our endeavour towards an open collaboration to advance India’s EV ecosystem, we are excited to partner with Shell. Through this partnership, we aim to grow the existing charging infrastructure, which is crucial for mainstream adoption of EVs in the country, particularly as the customer base continues to expand’’, Balaje Rajan, chief strategy officer, TPEM and Tata Motors Passenger Vehicles Ltd, said.
``By combining TPEM's deep understanding of EV usage with Shell's unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up the EV adoption in the country’’, he said.
Sanjay Varkey, director, SIMPL said Shell is committed to defining the EV charging experience by offering integrated solutions that prioritise convenience, safety, and sustainability.
