Tata Motors-owned JLR is set to roll out a bevy of electric vehicles (EVs).

Apart from the Range Rover Electric — which has opened booking with a launch scheduled this year — a Jaguar EV is due in 2025, a four-door GT which will have a range of up to 700km and prices starting from £100,000.

JLR has recently said it will assemble the Range Rover and the Range Rover SUV at its Pune facility, the first country outside the UK where it will manufacture Land Rover’s flagship SUVs.

In February 2021, JLR announced a change in direction under its new Reimagine strategy. At the core of this is the rapid electrification of both the Jaguar and Land Rover brands.

JLR aims to achieve net zero carbon emissions across its supply chain, products and operations by 2039 with all brands offering pure-electric options by 2030, said the company.

In December 2023, JLR opened the waiting list for the new Range Rover Electric and it gained 13,000 signatures in the first 28 days of going live.

“Range Rover Electric will lead the way for electric propulsion capability, refinement and luxury travel, with the first vehicle prototypes now deployed at some of the world’s most challenging test locations,” said the company.

Following three years of supply constraints due to semiconductor shortages, inflation, energy crisis and geopolitical instability, JLR has firmly re-established its financial stability in 2023-24 and is successfully laying the foundations for the next chapter of its Reimagine strategy.

It unveiled a new ‘House of Brands’ approach and the new look of the JLR corporate identity to accelerate the delivery of its vision of being the proud creators of modern luxury.

“The premium luxury market is a strong, resilient, and aspirational market position that requires a strong brand heritage, stunning products, cutting edge technology and an intuitive, personalised customer experience,” said Tata Motors chairman N. Chandrasekharan.

“JLR is well on its way to further strengthen its credentials through its cult British brands of Range Rover, Defender, Discovery and Jaguar,” he said.