Social media platform Meta has appointed Vikas Purohit as director of the global business group in India to lead the strategy and delivery of the charter that is focused on the country’s leading advertisers and agency partners, the company said on Monday.

Purohit will report to Arun Srinivas, director and head of ads business for Meta in India, Meta said in a statement.

“I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country,” Srinivas said.

Purohit will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as help the media and creative ecosystems promote the adoption of digital tools by the largest advertisers and agencies.