Zee Entertainment Enterprises Ltd on Wednesday announced a streamlined organisational structure that will see its MD and CEO Punit Goenka assuming direct charge of critical verticals, including the domestic broadcast business.

Zee will have four key segments — broadcast, digital, movies and music.

Punit Goenka’s brother Amit Goenka, who heads the digital business, has been given additional charge of international broadcast, enterprise technology, broadcast operations and engineering.

He will also take direct charge of original content, including movies.

Siju Prabhakaran, who has led the South cluster of channels, will take additional responsibility of the West. Similarly, Samrat Ghosh, who has led the East cluster, will take additional responsibility of the North and Premium clusters.

Ruchir Tiwari will continue to lead the Hindi movies cluster, while Vishnu Shankar will continue to lead ‘&TV’ and the FTA (free-to-air) segment.

Ashish Sehgal will be responsible for integrated advertisement sales for the broadcast and digital business.