Ola Electric has launched its ‘Network Partner Programme’ aimed at taking the EV revolution into the tier-2 and tier-3 cities, including urban pockets where EV penetration is low.

Under this programme, the company has on-boarded 625 partners to expand its sales footprint across India, which will be raised to 1,000 ahead of the festive season this year.

The company plans to on-board 10,000 partners across sales and service by the end of 2025.

The ‘Network Partner Programme’ will give Ola Electric an edge over its competitors as the programme requires limited investment from the partners and can be scaled up faster compared with the traditional dealership model in the automotive industry.

Ola Electric has nearly 800 company-owned stores and with the network partner programme, it will have nearly 1,800 sales and service touch points ahead of the upcoming festive season.

Bhavish Aggarwal, chairman and MD, Ola Electric, said, “Our direct-to-customer model has been extremely successful in driving sustainable business growth. While the company-owned stores will be the anchors of our sales and service network, this programme will be instrumental in expanding the EV footprint deeper into the urban and rural markets.”