Cryptocurrencies have reached the highest point by introducing tokenization which revolutionized many sectors like gaming, pharma, data, real estate, and supply-chain. As a result, in 2021, the market hit $2 trillion - with DeFi solely contributing $80 billion to the market.

However, adoption hasn’t been able to keep pace with the growth. To this day, most users see crypto as a tool for investment only. Though DeFi introduced many concepts existing in centralized finance minus the intermediaries, it has ended as a technology for nerds, stifling massive retail adoption. MassDeFi, a decentralized lending and borrowing protocol, has revolutionized the DeFi and CeFi space by acting as a bridge connecting the two financial worlds for a massive retail revolution.

Consumer Expenditure Model Evolving Under Decentralization

At the moment, when the perception has been built for cryptocurrencies to be treated as an investment instrument, MassDeFi, through MZero, has introduced a revolutionary concept to drive retail adoption. To explain the MZero product and the upside it grants to users, you need to first compare it with a typical credit card or other zero interest credit buying opportunities available. All of these credit buying solutions lock your resources for a specific period.

For example, while buying through a credit card, your credit limit equalling the purchase amount will be blocked. Or, likewise, if you are availing direct-financial bodies for consumer purchases, they will give you a 0% interest facility but you cannot buy another necessity during the loan period. MassDeFi’s MZero coupons are pegged against the cryptos you submit in their collateral vault. Once you get these coupons, they can be used at POS, e-Commerce stores, or other checkpoints for purchase. The upside of the MZero coupon is your assets are frozen only till the time you pay the principal amount with interest. Meaning, the borrower can withdraw the asset midway of the contract by paying the interest computed on a pro-rata basis.

Thus, if users/borrowers/loaner see an upside in the market, there is full liberty given to them to withdraw their assets from the collateral vault and sell the same in the open market. Hence, monetizing their expenses.

This advantage has set a precedent to drive a massive retail adoption where over 100 million cryptocurrency holders, who might not be banked, can enjoy benefits of loans and financing along with investment. These upsides are hard to come in a centralized financing system where prior financial records are necessary to get credit purchases.

Rishabh Gupta, the CEO of MassDeFi says, “Cryptocurrency is more than just an investable instrument. The true value of a currency can only be realised when it can be used to fulfill real life needs such as paying for utilities, shopping etc. But considering the upside potential crypto assets have, the ecosystem needed a solution where the user can retain the ownership of the asset while they are spending it to avail facilities. That’s exactly what the M-Zero product of Mass Defi offers. Through our partnerships with gift card partners, POS partners M-Zero brings to you a 0% interest loan for your spending needs against your crypto assets as a collateral. We have already signed partnerships with partners that have their network of merchants across 200 nations.

Bottom Line

At the moment, the centralized financial system has a lot of bottlenecks that have not been identified and innovative yet. Through DeFi, the global consumer market could for the first time experience new ways of financing and getting economically empowered. Protocols that support staking, yield farming, borrowing, and lending have broadened the scope, but a massive retail revolution will happen when you use crypto for buying even candies which MassDeFi has introduced through its diverse range of products with MZero being one of them.

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