A merchant banker cannot carry on any business other than those pertaining to the securities market, according to the capital markets regulator Sebi.

Providing informal guidance to PNB Investment Services, an arm of Punjab National Bank (PNB), the Securities and Exchange Board of India (Sebi) indicated that its views might differ on a case-to-case basis.

The clarification came after PNB Investment Services, which is registered as a merchant banker, sought informal guidance on whether it can act as a direct selling agent by starting a fresh business vertical for marketing retail products such as home loans and car loans on behalf of PNB or other banks.

The applicant intended to act as a direct selling agent for PNB and other banks for canvassing retail customers for the generation of leads and conversion of prospects into customers.

After looking into submissions, Sebi said, “Sincereferral activities for non-security related products and or services do not fall within the purview of the activities permitted by regulation 13A (merchant banker rules) nor is specifically enumerated...you are not permitted to undertake such activities”.

Regulation 13A states that a merchant banker cannot carry on any business other than in the securities market, Sebi said in a guidance made public on Tuesday.