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regular-article-logo Tuesday, 05 November 2024

Mercedes-Benz ties up with SBI for schemes

First time collaboration with a bank for the German auto maker

Our Special Correspondent Calcutta Published 25.11.20, 04:46 AM
SBI and Mercedes-Benz will promote the partnership over online and offline channels, including across branches and dealerships in order to reach the maximum number of customers.

SBI and Mercedes-Benz will promote the partnership over online and offline channels, including across branches and dealerships in order to reach the maximum number of customers. Shutterstock

Luxury car maker Mercedes-Benz India has tied up with the State Bank of India to offer attractive financing schemes on buying a Mercedes vehicle.

The collaboration will give the German auto maker access to SBI’s high-net-worth customer base, while the bank’s customers will enjoy exclusive benefits while booking a Mercedes-Benz.

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The collaboration will offer attractive rates of interest and additional benefits worth Rs 25,000 for YONO customers who book a Mercedes-Benz on SBI’s digital platform.

Martin Schwenk, managing director & CEO, Mercedes-Benz India, said, “Mercedes-Benz has been constantly exploring new avenues to reach out to a potential customer base and this is the first time we are collaborating with any bank.”

C.S. Setty, managing director (retail & digital banking), SBI said, “With attractive interest rates and customised benefits, including a smart digital option of booking the Mercedes on YONO, we look forward to witnessing our HNI customers getting home the car synchronising with their lifestyles.”

SBI and Mercedes-Benz will promote the partnership over online and offline channels, including across branches and dealerships in order to reach the maximum number of customers.

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