Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand ‘BE 6’ but will continue to contest strongly in court against InterGlobe Aviation for the trademark ‘BE 6e’.

InterGlobe Aviation, which owns IndiGo airlines, has taken the auto maker to court over the use of 6E in its new EV brand.

“Our priority and focus is on ensuring an excellent experience for our customers as we take our product to the market. We would not like to get distracted from our vision of popularising electric transport in India,” M&M said in a statement.

“We also find it unseemly that two large, Indian multinationals should engage in a distracting and unnecessary conflict when in fact we should be championing each other’s growth and expansion.

“Hence, the company is taking the decision to brand its product as BE 6,” it added.

“We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolising alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors,” it said.

“We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e,” it added.

M&M said in the past, Tata Motors had objected to InterGlobe using the IndiGo mark, given their Tata Indigo car brand.

“InterGlobe continues to use the mark IndiGo in a different industry and business. We, therefore, find their objection to BE 6e to be inconsistent with their own previous conduct,” it added.

Mahindra revealed its electric origin SUVs the BE 6e and XEV 9e on November 26, 2024.

Mahindra said it has applied for trademark registration under class 12 (vehicles) for “BE 6e” as a part of its electric origin SUV portfolio.