The Mahindra group on Thursday announced the setting up of an advanced design centre for mobility products in the UK.

Mahindra Advanced Design Europe (MADE) is being set up in the West Midlands, and the new centre of excellence will be part of the Mahindra global design network that includes the Mahindra Design Studio in Mumbai, and Pininfarina Design in Turin (Italy), Mahindra & Mahindra Ltd said in a statement.

It will be operational from July 1 and will also support the creation of highly skilled design roles, drawing from Coventry University, Royal College of Art, and other design colleges in the UK and Europe.

Rajesh Jejurikar, executive director, Mahindra and Mahindra Ltd, said, “A key lever to make the business future-ready is to significantly strengthen design capability across the automotive, farm equipment and two-wheeler segments globally. MADE will contribute to all future automotive and mobility products, including Born EV SUVs, and be a resource available to Mahindra Group companies.’’