Luxury car makers have witnessed an uptick in sales in the first half of 2021.
Mercedes-Benz India sold 4,857 units in the January-June period, up 65 per cent over the same period last year when it sold 2,948 units. Swedish luxury car maker Volvo clocked sales of 713 units, a 52 per cent growth over 469 cars sold in the year-ago period.
“The June 2021 retail in particular signifies first signs of a strong recovery in customer sentiments influenced by factors such as a new product portfolio and gradual unlocking of markets leading to an uptick in economic activities,” said a Mercedes-Benz India spokesperson. However, the company did not reveal the monthly figures.
The company is seeing a strong demand for top-end cars such as GLS Maybach 600, the new S-Class along with the AMGs. However, the biggest seller is the LWB E-Class followed by the GLE luxury SUV.
Volvo’s dynamic mid-sized luxury SUV XC60 was the highest selling model in the first half of 2021. Jyoti Malhotra, managing director of Volvo Car India, said, “A 52 per cent growth in the high-end luxury mobility segment during a highly depressed consumer sentiment phase and major Covid-related restrictions in the marketplace shows the confidence that the Indian consumer has in brand Volvo. Despite the uncertain conditions, it has been a good first half for the company, giving us a strong base as we move forward in the year and bring new products to our consumers.”
Audi and BMW do not reveal quarterly or half-yearly sales.
