Kia India’s multi-purpose vehicle Carens seems to have fired up the market even before the official launch with the Korean auto maker getting a record 7,738 booking on the first day of the order process.

The company had opened the pre-bookings for the new model on January 14 at an initial booking amount of Rs 25,000. The vehicle is likely to be launched soon and the price would be revealed then.

The new Kia Carens is expected to be launched in India within a month and it will rival the Hyundai Alcazar and MG Hector Plus.

Tae-Jin Park, managing director and CEO, Kia India, said, “We are delighted with the overwhelming response that Kia Carens has received from customers within the first 24 hours of starting the pre-bookings. It is the highest first day booking we have received for any of our products in India.”

“With the Carens, we offered a choice of multiple engine and transmission options, coupled with the standard Robust 10 Hi-safety package and many first-in-class features, to ensure it suits the requirement of anyone who wants a sophisticated and safe family mover. It is heartening to see the faith of our customers in brand Kia and this response from them is a testimony to the rising popularity of our latest offering in the country,” he added.

The Kia Carens will be offered in 5 trim levels — Premium, Prestige, Prestige Plus, Luxury and Luxury Plus, coupled with multiple powertrain and seating options.

All the 5 trim levels will offer the Robust 10 Hi-safety package as standard, making the Kia Carens safe for a family drive.