Alcohol-beverage firm Pernod Ricard India on Monday said it has appointed Jean Touboul as its new managing director with immediate effect. Touboul was serving as the managing director of Pernod Ricard South-East Asia entity, based in Singapore.

He succeeds Paul-Robert Bouhier, who had taken over from January 1 this year.

Robert had taken over from Thibault Cuny, who stepped down in October 2022 due to health issues.

In his new role, Touboul will continue to report to Philippe Guettat, chairman and CEO of Pernod Ricard Asia, and will be a member of the Pernod Ricard Asia Executive Committee, the company said in a statement.

He has held several leadership roles in eastern Europe and its headquarters, before moving to Asia as managing director, Taiwan in 2014, and later chairman & CEO of Pernod Ricard Korea, it added.

In 2021, he was appointed to lead as managing director for South-East Asia.

Touboul had joined the Pernod Ricard Group in 2004 as financial controller & internal auditor of Pernod Ricard Europe.

His predecessor Robert had joined Pernod Ricard in 1995 and had worked in France, Ireland, Singapore, South Africa, and Italy.