IDFC Mutual Fund on Saturday said it will rebrand itself as Bandhan Mutual Fund on Monday.
The rebranding exercise, which includes a change of name and logo, comes after a consortium of Bandhan Financial Holdings, GIC and ChrysCapital announced the acquisition of IDFC AMC for Rs 4,500 crore in April 2022, marking one of the largest deals in the country’s asset management space.
“IDFC Mutual Fund is set to adopt its new brand identity as Bandhan Mutual Fund on Monday. Consequently, each scheme of the fund house will be renamed to replace the word ‘IDFC’ with the word ‘Bandhan’,” a statement said.
The underlying investment strategy, processes and team will remain the same.
“Our new name reflects our new sponsorship, and we are proud to now be a part of the Bandhan group. Backed by the legacy and goodwill that our sponsors represent, our investors will continue to benefit from the same passion, expertise, and focus that they have experienced over the years,” said Vishal Kapoor, CEO of the AMC.
