Hyundai Motor India Limited (HMIL) has sold 8.34 lakh SUVs in the last five years registering a growth of 135 per cent in the five-year period (2017-2021).
It has also achieved a milestone of one million SUV sales in domestic and export market.
The company sold 1.8 lakh SUVs in India in CY 2020, and 2.5 lakh SUVs in CY 2021 and 52.6 per cent of its total sales comes from SUVs.
Interestingly the share of vehicles priced upwards of Rs 15 lakh has grown manifold for Hyundai in the last two years.
This was stated by Unsoo Kim, MD of HMIL, in an email interview with The Telegraph.
Having launched the fourth generation Tucson in India recently, the company now wants to consolidate its market share in the SUV segment.
Stating that Hyundai has maintained a leadership position in the SUV space of the Indian market, Kim reiterated that “one out of four SUVs driven on Indian roads would be a Hyundai SUV. However, we plan to further solidify our leadership in the SUV category in India by offering a strong product portfolio that includes the Creta, the new Venue, Alcazar and now the new Tucson.”
“The new Tucson is the finest expression of the Hyundai brand. With over 50 global accolades and over 7 million units sold in worldwide markets, this fourth generation Tucson will establish SUV supremacy for Hyundai in India in the areas of design, safety, comfort, driving dynamics and cutting edge technologies for new age customers. There are many customers within our brand who want to upgrade to the next grade,” Kim said.