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regular-article-logo Tuesday, 05 November 2024

Honda to export India-made mid-sized SUV Elevate in Japanese market next year

HCIL is rolling out Elevate from its Tapukara (Rajasthan-based) production facility

Our Special Correspondent New Delhi Published 18.11.23, 09:03 AM
Yuichi Murata, director of marketing and sales, Honda Cars India Ltd, at the launch of Honda Elevate in September.

Yuichi Murata, director of marketing and sales, Honda Cars India Ltd, at the launch of Honda Elevate in September. The Telegraph

Japanese auto major Honda is all set to introduce its India-made mid-sized SUV Elevate in the Japanese market next year.

It would be the first instance that a product manufactured by Honda Cars India Ltd (HCIL), a wholly-owned unit of the Japanese firm, will be exported to the highly regulated Japanese market.

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HCIL is rolling out Elevate from its Tapukara (Rajasthan-based) production facility.

“After its successful debut in India earlier this year, Elevate is scheduled for a Spring 2024 launch in the Japanese market under the brand name WR-V,” an HCIL spokesperson said in a statement.

In a first for HCIL, the model will be manufactured in India and exported to Japan, it added.

“This strategic move is a strong reflection of manufacturing capabilities of the India n operations and also solidifies our vision of making the country a key export hub in Honda business,” the spokesperson said.

The company’s Tapukara plant is fully equipped to take care of the domestic as well as export requirements, the spokesperson added.

HCIL introduced Elevate in the domestic market in September this year.

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