Honda Motorcycles and Scooters India (HMSI) Pvt Ltd on Wednesday unveiled a 350cc motorcycle, its first in the 300-500cc mid-sized segment, under its new sales channel for premium bikes, BigWing.
The new motorcycle developed for the Indian market is another product under Honda’s CB brand and has been named H’ness CB350. The bike will be priced around Rs 1.9 lakh.
Noriaki Abe, managing officer at Honda Motor Co, said: “Globally, Honda has a 37 per cent market share. In countries such as Thailand, Vietnam, Indonesia and Brazil, we have a 70 per cent market share. To expand our business in India, we have brought a new CB brand.”
The company has been “keenly watching the 350cc segment for a couple of years and decided to bring the CB legacy into the segment”, said HMSI president Atsushi Ogata.
The bike will be launched closer to the festive season beginning with Navratri. Prototypes will be available now in Gurgaon, Mumbai, Bangalore, Cochin and Bhilai.
