Hero MotoCorp and Harley-Davidson on Wednesday announced the pricing of its 2021 line-up of bikes in India.

The price list under the new partnership, where Hero will market and retail the bikes in India, shows a significant revision compared with the old models sold by Harley Davidson till September 2020.

Popular Harley models in India such as the Iron 883, which would sport a price tag of Rs 9.38 lakh at Harley dealerships, is now priced at Rs 10.1 lakh, a price hike of 7 per cent. Similarly, Fat Boy, which was priced at Rs 18.25 lakh now has a price tag of Rs 20.9 lakh, a 14.5 per cent jump.

Forty-Eight, which sold for Rs 10.61 lakh, now has a price tag of Rs 11.75 lakh.

The Road King will now cost Rs 26.99 lakh, up from Rs 25.83 lakh.

When asked about the hike, Calcutta Harley dealer Adarsh Tulshan said: “There has been a huge rise in input costs. The last price list of Harley was for 2019 models. These are upgraded 2021 models.”

Sources in the industry, however, denied any price hike. “This is the first time that Hero is announcing prices. A lot of factors need to be taken into account while arriving at the 2021 prices like rising input costs, long value chain since the bikes are being imported, devaluation of the rupee and yet the prices remain very competitive,” said a source.

As many as 13 models have been launched by Harley-Davidson and Hero, which also includes the Pan America 1250 Adventure Touring motorcycle, which was globally revealed on February 22, 2021, and carries a price tag of Rs 16.9 lakh.

Tulshan is happy with the Pan America price. He said: “There have been a lot of enquiries for Pan America and I think the pricing is absolutely fantastic, particularly compared to BMW Motorrad’s R1250 GS that is priced at Rs 20.45 lakh.”

Ravi Avalur, head of the premium segment business unit of Hero MotoCorp, said, “We are excited to open the bookings for the 2021 range.”

Theo Keetell, vice-president-marketing, Harley-Davidson Motor Company, said: “Harley-Davidson enters 2021 focused on motorcycling as an emotional experience. The pursuit of adventure on the open road is the foundation of our heritage and the vision of our future.”

The line-up is now strengthened with the introduction of the Pan America Adventure Tourer. The 2021 model range appeals to a broader consumer segment and will ensure Harley-Davidson’s leadership in the leisure motorcycling segment