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regular-article-logo Saturday, 05 October 2024

Hero e-bike from Mahindra Group’s Pithampur plant

As part of the strategic alliance, Optima & NYX will be manufactured in Madhya Pradesh

Our Special Correspondent Calcutta Published 11.07.22, 03:03 AM
Representational image.

Representational image. File photo

Hero Electric has announced the rollout of its first batch of electric scooters from Mahindra Group’s Pithampur plant in Madhya Pradesh.

Earlier this year, the company announced its five-year partnership with Mahindra as part of its growth and expansion plans to cater to the growing demand for electric two-wheelers in the country.

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As part of the strategic alliance, two Hero electric bikes — Optima & NYX — will be manufactured at the plant in Pithampur.

Beyond sharing space to build vehicles, the partnership would provide a platform for jointly working to develop and share the supply chain for all new electric offerings.

Both companies will bolster this alliance and share their research and development expertise to develop newer technologies and products for the domestic and overseas markets.

Sohinder Gill, CEO, Hero Electric said: “We strongly believe in like-minded strategic partnerships to offer ‘true value for money’ products in electric mobility. Our 20 plus strong relationships with preferred partners in the field of charging, servicing, rapid charging, swapping etc are helping us build a robust EV ecosystem not only for us but for the whole EV category.”

“The tieup with Mahindra is one such alliance that we are proud of. The two teams have been working closely for seamless integration of the manufacturing process and offer to the customer the same level of global quality that are produced from our Ludhiana plant. With this tie-up, we are now well on our way to half-amillion capacity that we had planned few months back.”

The company’s own manufacturing unit is in Ludhiana, and it sells a wide range of electric scooters. It has over 750 sales and service outlets with a widespread charging network and trained roadside mechanics.

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