HDFC Bank on Monday said it is hoping to maintain its growth momentum in the eastern region, having crossed a total business of Rs 2 lakh crore at the end of March 31, with a year-on-year growth of 20 per cent.

The bank’s total business in Bengal is around Rs 1 lakh crore as of date, of which deposits are around Rs 63,000 crore while advances are over Rs 37,000 crore.

“We are bullish about growing in Bengal. We currently have 263 branches and 673 ATMs in the state. We plan to add another 43 branches in FY23 of which nearly 50 per cent will be in rural and semi-urban geographies,” said Sandeep Kumar, head of retail branch banking (east), HDFC Bank.

The bank is anticipating a major business drive through its festive treats that include discounts on interest rates, cashback offers, and lower processing fees across loan products like personal, car, used car, business, and gold.

The festival treats, which will run up to October 31, will also cover online, national, regional, and hyperlocal centres.