With the increasing use of digital methods to build a brand, inbound marketing strategies that use educational, entertaining, or informative content emerged in the form of Content marketing to attract, engage, and grow a target audience. As the competition grows leaps and bounds, marketers need to produce valuable content, not just more content.
‘Social Catalyzers’, one of the topmost digital content marketing agencies in the industry based in India, founded by Kalyan Kumar and Vaibhav Gupta has structured its methodologies in a way that derives and builds clients with a result-driven approach. Placing themselves as specialists in ‘earned media’, Social Catalyzers envisages driving ROI for brands and brand owners based on the grounds of Advocacy, “Sentiment Building” through ‘conversation cladding’ and “Virality Signaling” led Organic Propulsion using Social Enablers (KOLs/Influencers) and aggregated communities, giving their agency the most apt tagline of ‘Engineering the Social Spread’. Kalyan often quips “Engineering the cascade for Virality and propulsion, is what moves content, not just the power of the content.”
With a commendable experience of five years in the industry, Social Catalyzers have built an undwindling reputation among the brands and agencies alike. The Co-Founder and CEO of the agency, Kalyan Kumar along with Vaibhav Gupta, the COO and Financial Head of the firm have surely done it well and differently. They are assisted by Pratish Premkumar, who wears the hat of a Business Head in Indonesia, who having worked at Reliance, Dentsu across India and SE Asia, has brought much to the table.
The initial years as a small influencer marketing company were mostly about Twitter with big and smaller influencers and hashtags that needed visibility for brands. Gradually, understanding the power and value of the digital space and noticing how everyone wanted to leverage its tools, they dived deep into other platforms like YouTube, Instagram, Facebook and even Dark Social as well. Using the power of influencers and community aggregation, Social Catalyzers have been perfecting the art of spiking, surrounding and sustaining the buzz by injecting a burst of conversations across digital social platforms. SoCat was probably among the first Influencer marketing firms to guarantee healthy KPIs in their campaigns, which they then delivered.
Kalyan Kumar, who is a marketing guru with an 20 plus year long experience across various business verticals, says, “Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy which acts as a multiplier. Content marketing is the opportunity to make everything done ten times better. There’s a lot to the Art and Science components to Content Marketing that we are bringing to the table as thought leadership. We don’t necessarily want to be the biggest firm out there, but we want to keep nudging the ‘smartest’ tag for ourselves.”
The brand has worked with some of the most reputed names in the industry like Unilever, IndoFood, Danone, Kimberly Clark, Coke, P&G, Jet Privilege, Asian Paints, Bacardi, Motorola, LG, CEAT, Nestle, Diageo, Too Yumm, Foodpanda, National Geographic, Maruti to name a few; the list is long - over 227 at the time of this discussion. Apart from that, they have also worked with agencies like WPP Group M group -Mediacom, Mindshare, WaveMaker, Leverate, OMD, Foxy Moron, Dentsu, Isobar, WatConsult, and many others in India and internationally.
Talking about their endeavor, Vaibhav Gupta says, “It is important to seek a holistic perspective on the definition and nature of digital content marketing. Along the journey it becomes evident that a recurrent theme in this sector is generating customer value. We have been taking mindful steps to make sure that our working builds credible measures for the company to see a tangible impact.”
At a global level, they are a preferred partner for many leading and smaller agencies across India and South-East Asia (Singapore, Indonesia & Malaysia). Starting Social Catalyzers in 2016 as a small influencer marketing firm to now turning it into a mid-sized but coveted agency, Kalyan Kumar and his partners have truly made Social Catalyzers a team of digital innovators.
To know more, visit their website, https://www.socialcatalyzers.com/.
