Flipkart, the Walmart-owned entity, has teamed up with Tata Consumer Products to sell the latter’s products on its portal. Tata Consumer’s distributors will list as marketplace sellers on the e-commerce platform under the arrangement.

The partnership will allow consumers to use the Flipkart platform to buy different combo packs of essential products such as beverages (Tata Tea and coffee) and food items (Tata Sampann spices, pulses, and Nutri mixes).

The arrangement is already operational in Bangalore and the companies plan to expand it to other locations such as Mumbai and Delhi in the coming week and tier-II towns in the future.

The product combinations have been curated keeping in mind specific needs of Indian consumers while also offering them significant cost benefits, a statement said.

“The partnership has brought together two iconic Indian companies that have created a unique distribution model, leveraging their combined strengths to solve Indian consumers' need for access to essential commodities as they stay indoors during the lockdown,” it said.

The Tata Consumer Company distributors who are now listed online with Flipkart Marketplace have undergone Flipkart’s training for packaging and order fulfilment and will process orders according to the standard operating procedures set by Flipkart.

“The synergies and capabilities of both Tata Consumer and Flipkart are complementary and we are proud to enable an alternative business channel built on our marketplace model,” said Kalyan Krishnamurthy, CEO of Flipkart Group.