With the changing scenario, the business modules have also changed focus being shifted to building large business networks through various channels. Today, more and more brands are looking to build an online community to help their customers collaborate with each other, which fosters growth and adds more relevance to their respective business modules. Brands are building the communities to listen to what people want that allowing them to bring the evolution and facilitate the change. It is a way to bring people together on the same platform, especially with brands dealing in the baby care segment, where parents become a large part of the community.
Parents now reach out to their phones more than often for doubts and suggestions on parenting, be it related to diapering, weaning, lactation, daycare choices, birthday party themes, and so on. Parents also look forward to connecting with fellow parents and sharing their experiences. With an increase in nuclear setups, raising a child also becomes a lonely and isolating task. Sometimes parents seek answers to their parenting doubts instantly, which is exactly where these parenting communities play a vital role. These communities also add a personal touch, apart from rendering practical advice, that too at the comfort of your home, at any hour. Moreover, sensitive topics where parents do not want to reveal their identity can also be discussed anonymously in these groups.
Parent Tribe by SuperBottoms is one of India’s largest communities on Facebook. Initially, it had started off as an online platform for cloth diapering queries, however, currently, it is a full-blown parenting group, wherein over 65,000 parents come together with their collective knowledge, some seeking them while others gladly guiding them. The community members are also deeply involved with the brand. They provide ideas, honest feedback, and even request for new launches. Expert sessions are conducted on a regular basis and parenting queries are addressed by a panel of experts in the community. Exclusive offers and contests are also rolled out for the members of the community.
To sum it up, these ever-growing communities for parenting on Facebook ultimately turn out to be great alternatives to fall back on. The newly acquired status of parenthood has never been easy on anyone. These communities have just made it a tad bit easier!
This is a sponsored article.
