Home-grown FMCG company Emami Limited on Saturday said it has acquired a 19 per cent equity stake in TruNativ F&B Private Limited, a nutrition company for an undisclosed amount.

TruNativ is a D2C business and its products are sold through its website and e-commerce portals. There are plans to expand its footprint by selling through retail stores and the supermarket, a company statement said.

Emami director Harsh V. Agarwal said there is a tremendous potential in the products of TruNativ and Emami is excited to enter this segment.

“With health and wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment. TruNativ product offerings are very unique as they are based on real consumer habits and issues.

“We are excited to enter this segment which is in line with our investment strategy and look forward to add value to the brand,” he said.

The nutrition company is dedicated towards empowering health and fitness enthusiasts with affordable and healthy food and beverage options, he said but did not disclose sales and other details.