Emami Agrotech, the edible oil arm of Calcutta-based Emami Group, has experienced a modest 10 per cent drop in sales in the April-June quarter despite the disruption in production, distribution and sale of FMCG products during the pandemic-led lockdown.
While there has been a 15-20 growth in the sale of consumer packs during the stay-at-home period of lockdown, supplies to the hotel and restaurant sector tanked as they remained largely closed.
The company, which sells vegetable, rice bran, mustard and sunflower oil under the Healthy & Tasty and Himani Best Choice brands primarily to the eastern, northern and western markets, is hoping to hold on to last year’s sales and profit, which provisionally stood at Rs 12,000 crore and Rs 125 crore, respectively, despite the first-quarter drop.
On Thursday, it introduced a fortified vegetable oil with immunity boosters such as vitamin A, C, E, D and Omega 3, to cater to the growing consumer demand for wellness food products during the pandemic.
“We are aiming at Rs 150-crore sales from this new product in the current fiscal,” Emami group director Aditya Agarwal said.
Manish Goenka, director of Emami Group, claimed this is the first such product in the Indian market, having five key nutrients in an edible oil. EAL has three plants, including one at Haldia, with production capacity of 9,000 tonnes per day.
