Leading oral care player Colgate-Palmolive India Ltd (CPIL) has said it is well prepared to meet challenges because of its strong financial position and its “continued focus” on key priorities.

The company further said it is facing an “intense competition” in the oral care segment but its outlook for the industry remained positive given the size of the opportunity in this space.

The company expects the challenging market conditions and unfavourable macro-economic conditions to continue, according to its latest annual results.

However, CPIL believes it is well prepared to meet the challenges ahead because of its strong financial condition, the experience of operating in challenging environments and continued focus on its key priorities, it said.