Citroën has started commercial production in the country and rolled out the C5 Aircross SUV from its manufacturing facility at Thiruvallur, Tamil Nadu. The flagship SUV is the first product from the Citroën brand and will be launched in this quarter.

Citroen is part of the Stellantis group that was formed by the merger of two global auto majors — FCA and Groupe PSA.

Groupe PSA has two joint ventures with the companies of India’s CK Birla Group for assembly, distribution and powertrain manufacturing of its cars in India.
The company said the production of the C5 Aircross has started after rigorous testing of the vehicle for over 2.5 lakh kilometres in different terrains and varied weather conditions in the country.

Emmanuel Delay, executive vice-president, Stellantis, and chairman, PCA Automobile India Pvt Ltd & PSA AVTEC Powertrain Pvt Ltd, said, “We are excited to officially roll out the first Citroën C5 Aircross SUV, which will be the first of many differentiating products for India from the brand.”

“There is lot of market anticipation for the new Citroën C5 Aircross SUV, which will set a benchmark in style, comfort and innovation in its segment in India,” Delay said.
The brand will be targeting key Indian cities in the first leg with its globally renowned “La Maison Citroen” showroom concept. The C5 Aircross crossover is expected to carry a price tag of Rs 30 lakh and above.

I would like to congratulate all our employees at the plants who have worked tirelessly to achieve this key milestone despite the challenges posed by the ongoing pandemic. We are looking forward to welcoming the customers to the La Maison Citroën dealership network, which means ‘the home of Citroën’ in a few weeks from now, across key cities of India”

The Citroën C5 Aircross SUV will be powered by a 2 litre diesel engine and eight-speed automatic transmission.

Earlier this month, Citroen India top management shared details of its India retail plans. The brand will be targeting key Indian cities in the first leg with its globally renowned ‘La Maison Citroen’ showroom concept. It plans a roadmap to establish 10 La Maison outlets in the country, in order to establish the brand in India as it sets off with the premium C5 Aircross crossover, which is expected to retail at price points upwards of Rs 30 lakh.